SEAMLESS TECHNOLOGIES / CASE STUDY
Building the website infrastructure behind organic growth
Website development, technical SEO and growth systems.
The challenge
When I joined the business in November 2023, the website needed a clearer structure and greater stability. Recurring downtime and an inconsistent setup made rebuilding the platform a priority.
The goal was to create a website that could support ongoing publishing, marketing campaigns and expansion across African markets.
My contribution
From around March 2024, I rebuilt the website from scratch, working with the design team and developing reusable templates for ongoing use.
I established the technical SEO foundation and publishing structure for blog posts, case studies, glossary content, webinars, events and campaign landing pages. The content team handled writing; my responsibility was to build and maintain the infrastructure supporting their work.
Beyond the website, I developed SEO dashboards and a reporting cadence to help the team monitor performance. I also built a custom API integration that captures information submitted through HubSpot forms on the website and sends the same information to Brevo.
Together, these contributions connected website development, publishing, reporting and marketing operations within my role as Growth Systems Specialist.
Results
I tracked organic growth on seamlesshr.com from 1 October 2025 to 30 September 2026, compared with the preceding year. Organic sessions grew by 41.30%, while organic active users increased by 41.49%.
Organic Search, year over year
Previous: Oct 2024 to Sep 2025 · Current: Oct 2025 to Sep 2026
Both metrics use a zero baseline and the same 0 to 80,000 scale. Exact values appear in the table below.
| Metric | Previous period | Current period | Growth |
|---|---|---|---|
| Active users | 40,631 | 57,489 | 41.49% |
| Sessions | 51,567 | 72,864 | 41.30% |
| Share of total sessions | 8.25% | 12.67% | 4.42 percentage points |
Organic session growth by visitor country
Year-over-year change · Oct 2025 to Sep 2026 versus the preceding year
Growth rate, rather than total traffic volume. All bars share a zero baseline and a 0 to 100% scale.
| Market | Year-over-year growth |
|---|---|
| Nigeria | 31.50% |
| Kenya | 17.26% |
| Ghana | 76.07% |
| South Africa | 22.29% |
I worked alongside the design, content and marketing teams throughout this period. These results cover Organic Search traffic on seamlesshr.com.
The broader contribution
My work extended from rebuilding and maintaining the website to developing the systems supporting its growth: reusable templates, technical SEO, campaign pages, integrations and reporting.
I built and maintained the infrastructure that helped the marketing team publish, launch campaigns, connect its tools and measure performance.
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